Walker Audio hand builds the finest audio equipment in the world. Their flagship product, the Proscenium Black Diamond V turntable, has won more awards from major industry entities than I have time to list (find a complete list at http://www.WalkerAudio.com), and was named the best turntable in the world by The Absolute Sound magazine. You truly have to hear this stuff to believe it. Phenomenal.
Their recent success is a result of years of building a name in the industry by making great products. But while their name was gaining a reputation, their brand needed a face lift. Their previous website had been around forever, and had need of improvements from both an end-user and an aesthetic standpoint. I was also asked to implement an e-commerce solution.
The new site grew out of a re-brand process that began with the important questions: who is your target audience, and what are they looking for from Walker Audio?
Walker’s typical customers seem to be divided into two groups, and their product lines seem to create that dichotomy. They have the typical high-end audio customer (Walker Audio’s “Reference” line), and their high-end Accessory line customer. The two demographics are somewhat divergent in age and income level, and we had to brand the company in a way that appealed to both audiences.
The site had to be constructed in a way that meant ease of use for the end-user and was presented as a unified whole, yet gave immediate access to both product lines on its face without being text heavy. A Walker Audio customer (like any customer) wants to know what’s available, what it costs, and where to buy it. All of this information needed to be immediately accessible from the home page. I used a program called Sitoo to construct the site. The customer purchased the license for future use, as it provides a pretty straightforward yet highly customizable interface for design and implementation. Felicia, Walker’s VP and Business Processes specialist, has a background in PR, and had some input into the site’s aesthetic (i.e. accent colors, etc.).
In addition to logo and website design, I also do all of their print collateral and video work. And my wife, Megan, did much of the product photography on-site at the Walker Audio research lab (another service we offer).
All in all, I’m pretty pleased with the result. And if you haven’t heard a Walker turntable, and you’re in the market for the best audio quality on earth, I strongly recommend you check them out.